Since the beginning of 2021, the “Forward” format has been gaining popularity among advertisers. With this tool, advertisers launch Telegram campaigns to get a broader reach and attract a new audience.

Generally, these ad campaigns are aimed at several targets. Firstly, it increases brand awareness of some products. Secondly, it is news spreading as a part of PR strategy. And finally, an ad campaign can be launched to get more views on YouTube during the first hours after posting.

What Are the Advantages of the “Forward” Format?

• a quick launch of an ad campaign
• a broader reach compared to the campaigns, which calls customers to action
• a chance to get on the TOP list with posts of the week, which brings an additional charge-free reach for your campaign

What Are the Features of Forwards on Telegram?

• A link to the news or video must be published in the “parent” channel first. This is the post other channels will be reposting in order to attract more views.
• For mass publications of your post and getting a broader reach, it is necessary to choose broader topics when selecting Telegram channels.

How to Launch a New Project

 Step 1 

Go to the section titled “Buy Forwards” and click the button “Create Project.”

 Step 2 

Choose the best strategy for your request. If you have only the link for reporting, choose the option “Create a Post.” If you have a post ready, choose the option “Continue.”

Next, we will take a closer look at the first option: “Create a Post.”

 Step 3  

Fill in the fields

• Choose up to 3 topics for the channels where you want to place reposts.
• Specify the result—the number of views you are targeting.

Then, the system automatically calculates the budget necessary for getting the expected results.

The budget is calculated based on publicly available CPM data collected about various topics.

 Step 4 

Write an ad post. You can add only one link or picture. Also, it is important to specify the deadlines.

The ad post is automatically published in the technical Telegram channel of the Telega.io exchange. From this channel, other channels will make reposts.

If you want your link to be published in a particular channel—for example, on the same topic as your news, then go to the channel’s catalog and make a standard order for an ad post.

 Step 5 

Top up your balance if there is not enough money to launch a new campaign.

 Step 6 

That’s it! Your project is almost ready. Now it must go through moderation. The process usually takes about 24 hours, and after that, the project starts automatically.

Disclaimer: When launching a project, channels are selected automatically based on characteristics such as rating, topic, and channel cost. By choosing the “Forwards” service, the customer acknowledges and agrees that this function operates automatically and does not require additional confirmation.

• Important! “Forwards” does not select channels based on region or target audience, and chooses channels based on key indicators.

If for some reason the project is not allowed, the system will notify you by email or Telegram notification bot. By the way, if you are still not subscribed to the bot, now is the time! Thanks to @telega_adv_bot you won’t miss important notifications from the service.

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