The market for advertising in Telegram Channels is growing month by month, the research of our exchange confirms. However, the former statistics did not take into account the volume of ads going through the Telegram Bots. And this is this format of advertising that is taking off and gathering momentum among marketers.
What are the bots, how can you choose the right bot for your ad campaign, and how can you estimate its real value? We will explain below.
First things first: what is a Telegram bot?
Bots are special accounts in Telegram that allow automatic processing and sending of messages. Users interact with bots through messages in private or group chats.
Bots never initiate the communication process. A user has to click on the START button to receive messages. The Bot of Hot Offers on Telega.io: @telega_best_bot exemplifies clearly how it works.
What does bot advertising look like?
The format of advertising posts is different from advertising in Telegram channels. The post remains on the “top” until the next newsletter. In contrast, in Telegram channels, the posts stick on the “top” for 24, 48, and 72 hours and then self-destruct.
Regarding the structure and design of an ad post, we recommend you to keep it small and brief up to 600 characters. Note that some bots have strict limits of the character number, for example up to 130 characters.
What are the key advantages of Telegram bots?
1. A subscriber or click-through to a website from a bot is cheaper than advertising in thematic channels
Until now, bot subscribers have not had that much experience with advertising posts, unlike channel subscribers. Therefore, bots have not yet developed so-called “advertising blindness.” As a result, a new subscriber or click-through from a bot will cost you less than an ad in thematic channels.
2. Less money for a broader reach of your advertising message
According to analysts on our exchange, Telega.io, the cost of promotion through Telegram channels is growing rapidly month by month. However, the situation is different when it comes to bots. If we recalculate the cost of advertising per 1,000 views (CPM), it turns out to be lower.
3. Buy the entire bot database or just a part of it
This is a great opportunity to test a new ad while saving on your budget.
Try advertising in Telegram bots right now. Use the catalog of Telegram bots to find the best solution for your objectives. Be the first to find your target audience through the messenger.
How much does it cost to advertise in a Telegram bot?
In general, bot owners calculate the cost of advertising in Telegram per one active user. Our team encountered minimum rates when buying advertising for the exchange. They vary from 0.2 to 5 rubles, depending on the topic.
Furthermore, if the bot is big enough, the cost of advertising is estimated at 1,000 users who will receive an advertising message.
By the way, this value is a good tool to compare the cost of CPM (1,000 impressions) in Telegram channels and the bot of the same subject.
Further, the tool can be used to calculate the cost of a subscriber if you advertise a channel or the cost of a click-through to the site or requests if you advertise an external resource.
Buy advertising in a Telegram bot >>
How to make a profit on a Telegram bot?
If you have a bot with 1,000 or more subscribers, add it to the Telega.ıo bot catalog. Here’s why:
— High advertiser traffic
— You can sell mailing lists for the entire database or in parts
— Flexible rating system: the more you sell, the more orders you get
— Withdrawals three times a week
Do you have any questions?
Write to our support team.
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