Telegram is an extremely popular platform for marketers who want to reach large audiences who are interested in a particular topic or niche groups. Telegram is constantly evolving to introduce new features and improve the overall service, which has opened up new revenue streams for content creators via Telegram ads platforms.

Testing of the brand new version of Telegram, 8.0, has begun and is now available on Android and macOS. Developers have unearthed a range of new features, which relate to the messenger service, providing more diverse options for chat management, advanced communication, and access to news feeds.

Developers have also noticed another new feature, Sponsored Messages, hinting that advertising opportunities may be brought to the platform to offer a monetization option. This is something that was hinted at by Telegram’s creator, Pavel Durov, in previous interviews and press releases.

With around 500 million users on the platform, its owners clearly feel that now is the right time to monetize Telegram.

What is a Telegram Sponsored Message?

In the next section, we will explain how to make a Telegram Sponsored Message.

Sponsored Messages on Telegram are a brand new tool to help promote your services or product to large audiences.

A Telegram Sponsored Message will promote related products within public channels to bring a new advertising feature to the platform, allowing marketers to increase the exposure of their products aimed at their desired demographic.

 

Sponsored Messages on Telegram will appear sporadically within a channel feed, and the content of the advert will likely be based on the channel or group’s topic, delivered by a targeting algorithm.

Telegram will, of course, look to limit the level of intrusion for its users, and any sponsored messages will be subtle and limited to text for now. However, if Sponsored Messages are met with little opposition or negativity, then there may be scope to extend the advertising system to other forms of media, including images or video.

Fear not, Sponsored Messages will not appear within private chats, and there is no intention to monetize any of the currently free-to-use chat functions, with the exception of the public channel feeds. Durov said: “Communication between people should be free of advertising of any sort.”

Durov also highlighted that many popular platforms, such as Twitter, display ads from third-party platforms already, and this has not been detrimental to user activity or disrespectful of the user’s privacy. He added: “The ads they post look like regular messages, and are often non-intrusive.”

A Telegram Sponsored Message: How it works?

As a new feature, you may be wondering how to use Telegram Sponsored Messages, and, fortunately, it is expected to be very simple.

As yet, the system is in its development stage, and the fine details are yet to be released; however, it is likely that advertising opportunities will be available via Telegram directly or via an exchange. During its development stage, you are also welcome to promote a Sponsored Message on a Telegram MarketPlace 

The costs involved with this are not yet known, yet it is evident that Telegram is an effective marketing tool.

Telegram Ads Platforms vs. Sponsored Message Telegram?

You may be thinking about whether to use established Telegram Ads Platforms or Telegram Sponsored Message service. Below are the key differences.

Telegram Ads are somewhat of an unofficial way of advertising on Telegram channels, with Ad exchanges working directly with the channel owner who will implement the advertising collateral themselves. This can take many different forms, from a simple ‘shout out’ video advertising or an image, for example – as such, advertisers are given numerous options and more creative license.

Sponsored Messages Telegram is an official feature, which allows advertisers to display a text message within a public channel newsfeed which is related to their product. This would allow marketers to reach their audience directly, through the official Telegram system, or via an exchange. Unfortunately, the initial launch of the feature will be limited to just text, granting the advertiser less freedom.

How can Telegram Channel owners benefit?

Telegram channel owners might be able to benefit from Sponsored Messages financially, but too little is known about the feature to confirm how much revenue could be generated. The new tool could potentially be extremely lucrative, though, for owners of popular channels, which attract wide audiences, should income be passed on.

The feature could work in a similar way to Youtube, where channel owners would see 60-70% of any advertising income; alternatively, it could follow the Instagram model where the channel owners would receive nothing from Sponsored Messages, or possibly a model, which sits somewhere in between.

It all remains guesswork at present, but Channel owners should remain quietly optimistic that additional revenue could be earned from Telegram in the near future.

Is Telegram set to implement any more monetization features?

In addition to Sponsored Messages, Telegram is also expected to introduce a range of ‘premium’ features to boost the platform and grant more power to its user-base. These features could possibly include the introduction of Premium Stickers, with the artists of the stickers receiving a percentage of each sale.

However, new monetization features are expected to be rolled out slowly, in a non-intrusive manner, to limit any impact on the overall Telegram experience.

Summary

Telegram Sponsored Messages will see an official advertising feature added to the platform, but very little is known about how to channel owners may benefit from this. It is hoped that they will receive a percentage of income from any advertising on their channel, but social media giants, such as Instagram, have shown that this is not always the case.

Hopefully, Telegram’s and Pavel Durov’s usual ethical approach to technology and the platform’s users will see the feature work to the content creator’s benefit. We will also look to release more details on how to create Telegram Sponsored Message campaigns.If you want to try advertising on Telegram’s proven channels, be sure to use Telega.io marketing place.

We hope this article has provided an in-depth overview of the new Telegram feature and what it may bring for channel owners and advertisers when the new version of the platform (8.0) is rolled out.

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